Why We Started Linen & Spritz: A Fresh Take on Slow Fashion

What Sparked the Idea

The idea for Linen & Spritz started with one simple question: why is it so hard to find clothes that feel good, look good, and actually last? Like many women, we were tired of overstuffed closets full of clothes that never really felt like us. We didn’t want more—we wanted better. Something that could keep up with our lives, feel good to wear, and hold up over time. That’s where linen came in.

We didn’t just want to create another clothing brand. We wanted to build something that reflected a lifestyle rooted in intention, ease, and simplicity. A wardrobe that works as hard as you do but never feels fussy.

What Was Missing

Fast fashion had us feeling burnt out. The constant cycle of new trends, low-quality fabrics, and crowded closets wasn’t just overwhelming, but felt wasteful. And even when we looked at slow fashion brands, most of them felt too minimal, too expensive, or too impractical for daily life.

We saw a space for something different. We wanted pieces that felt timeless and wearable, not just beautiful on a mood board. Linen checked every box: breathable, comfortable, versatile, and genuinely stylish. It felt like the perfect answer to a problem we kept running into.

Our Values

From the beginning, we’ve focused on a few key things:

Quality over quantity

We source fewer pieces on purpose, with the goal that you’ll want to wear them again and again.

Intentional design

Every piece should work across seasons and occasions, whether you're running errands or heading to dinner.

Sustainability

We use natural fabrics and long-lasting designs so your wardrobe can work harder with fewer pieces.

Lifestyle alignment

Your clothes should support your life, not compete with it. That means low-maintenance fabrics, flattering fits, and designs that move with you.

What Makes Us Different

We’re not trying to be ultra-luxury or hyper-minimalist. We believe style can be both beautiful and practical. Our linen pieces are made for everyday moments, from busy mornings to beachside dinners. We don’t chase trends or release collections every month. We design with intention so you can shop with confidence.

The Name: Linen & Spritz

Linen stands for ease, softness, and simplicity. Spritz adds a little playfulness and joy, because life’s too short not to feel good in what you wear.

Together, the name captures what we’re about. Natural materials, timeless design, and a little something refreshing that makes getting dressed feel like a ritual you actually enjoy.

What’s Ahead

We’re excited for what’s next. Expect small seasonal drops, thoughtful content about slow living and wardrobe building, and a growing community of women who care about style that lasts.

Call to Action

Ready to build a closet you actually want to wear? Join our email list to get first access to new arrivals and slow fashion tips that fit real life.

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• 5 Linen Outfit Ideas for Everyday Style
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• How to Build a Wardrobe That Lasts
  Learn how to create a functional, long-term wardrobe with pieces you’ll wear again and again.